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A great strategy to align complimentary products that would usually be found in separate locations
within your store. When done effectively, cross-merchandising can also reap the benefits of increased
sales by connecting items that shoppers would not normally consider on their own.
There are numerous examples I could use, but a couple come quickly to mind, as they dovetail with
recent news items featured on our website. The continued media focus on health and organic food trends
offers several cross-merchandising opportunities. These trends provide a perfect reason to use
our new Banana Tree Towers in your store. In a similar fashion, you can market to the growing influences
of both local and global food products by utilizing our 4-Way Frontier Orchard Bins. Use this bin, for example,
to feature items such as spices and oils directly next to fresh vegetables in your produce department. Listed below
are a few more cross-merchandising examples using both of these display fixtures.
Talk to you again next month,
Michael Smith
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